One of the reasons that it’s a good time to be a real estate agent is that there are far less Realtors than there were a few years ago. Now, not all real estate agents are Realtors, but most are, and usually all of the “producing” real estate agents are members of the National Association of Realtors.

According to Brian Buffini at the Wells Fargo Seminar I went to this morning, there are 40% less Realtors than there were at the peak of NAR membership. This represents an outstanding time to be in real estate, as there is far less competition. Among these registered Realtors, many of them do not make a livable salary. Only 16% of real estate agents have gross commissions of more than $100,000 a year.

It is also a good time to be in real estate because it is a great time to buy real estate. Home prices are down, and interest rates are low. Helping people get great deals in real estate brings lots of satisfaction.

But to be a good real estate agent, one needs leads. Real estate lead generation is a crucial aspect of real estate that all successful agents spend a great deal of time focusing on.